Choice Supported Bias

I fall victim to choice supported bias due to my childhood decisions that have influenced my adult values. While many examples have occurred, the first was when I was in middle school. I remember vividly buying school lunches and getting my favorite chocolate chip cookies everyday; however, my friends continuously persuaded me to buy their favorite cookies insisting that theirs would taste better. This correlates to the supported bias I chose because although I was aware that they tasted better, I did not want to admit it to them due to the fact that the cookies I bought were my favorite and I held them to a higher value than the other cookies. Now as an eighteen-year old, I experience parallels in my surrounded society similar to what I faced as a child. An example of this is when my friends and I argue over the brands of shoes we wear. Choice supported bias comes into play with this because the brand we hold our opinion on is reflected upon the brand we buy and think looks best. To gather things up, I acknowledge that even though some peoples perspectives on things are agreeable upon, I still value my opinion regardless of whether it reflects how I truly feel or not.

Leave a comment